TikTok Recruiting
Viral Gen Z Employer Branding
From Viral Video to Application
The complete TikTok recruiting workflow for authentic employer branding
Choose Template
Select from 15+ proven formats
"Day in the life", office tour, employee stories—pick what fits your brand
Record Authentic Content
15-60 second videos
No fancy equipment needed. Smartphone + authenticity = viral potential
Add Hashtags & CTA
AI-recommended tags
Mix trending tags (#genZ, #careerTikTok) with niche role tags (#apprentice2025)
Drive to Link-in-Bio
Quick apply landing
Viral views convert to applications via mobile-optimized quick apply form
TikTok Content Studio
Tools to create viral employer branding content without video production experience
Viral Content Templates
Pre-built "day in the life", office tour, and team spotlight templates optimized for TikTok's algorithm. Record authentic employer branding in minutes.
Hashtag Strategy
AI-powered hashtag recommendations based on your industry and role. Reach the right candidates with trending and niche tags.
Link-in-Bio Builder
Mobile-optimized landing page with one-click apply. Drive TikTok viewers directly to your 60-second application.
Viral Potential Tracker
Real-time analytics show which videos are gaining traction. Double down on what works with organic reach insights.
Authentic Wins on TikTok
No need for polished production. Raw, authentic "day in the life" videos perform best. Gen Z trusts real employees over marketing.
Viral Organic Reach
TikTok's algorithm rewards engaging content with massive organic reach. One viral video can reach millions without ad spend.
3.5x Higher Engagement
TikTok drives 3.5x higher engagement than other platforms. Perfect for building employer brand with Gen Z talent.
Ready to Go Viral with Gen Z?
See how TikTok's authentic employer branding can help you reach millions of Gen Z candidates organically.